Lovely by Sarah Jessica Parker is a Floral Woody Musk fragrance for women. Lovely was launched in 2005. Lovely is the first fragrance by Sarah Jessica Parker (in partnership with Coty Inc.). Obsessed with style and fashion, Sarah always wanted to create a signature scent that would be very sexy and yet undeniably classy. Lovely "pays homage to her mother and the art of perfumery." She did not want her fragrance to be overpowering, but instantly recognizable, like the aromatic concoction she made for herself from three separate fragrances before she co-created Lovely.