After the successful signature perfume launched in 2009, Kim Kardashian presents her new fragrance named Gold in 2011. Gold is a luxurious, rich and opulent fragrance highlighted by the tagline that claims it to "Transcend Ordinary". " Gold is a luxury that stands the test of time, a universal symbol of sophistication and glamour. Like a stunning piece of precious jewelry, Gold lends everyday style a surge of seductive sparkle and timeless beaut.", says Kim.