Boss Orange for Men by Hugo Boss is a Woody Spicy fragrance for men. It was launched in 2011. Boss Orange for Men is a powerful scent that embodies free, optimistic and joyful spirit of a man. That man is passionate, casual, spontaneous and relaxed. The composition is intensely spicy with notes of fresh apple, vanilla, warm incense and exotic African Bubinga wood. The brand chose the actor Orlando Bloom for their campaign, as his appearance, his style, personality and cool attitude perfectly embody the image of the Boss Orange brand. The campaign is shot by the photographer Steven Klein.